Head/Director of Product Marketing, Products and Services
We live in an era of digital transformation, with software at the heart of it. Software is everywhere - on our mobile phones, computers, homes, and cars. When software is everywhere, the ability to identify and mitigate risks early in the development process becomes paramount. Checkmarx is essential to an organization's secure software delivery:
unified with DevOps, and seamlessly embedded into the entire CI/CD pipeline, from uncompiled code to runtime testing. Our holistic application security testing (AST) platform sets the new standard for instilling security into modern development. We are looking for a seasoned Product Marketing leader to launch innovative products, solutions, and services to the market and their go-to-market. You will play a pivotal role in Checkmarx's leadership in the AST market; developing marketing plans that demonstrate the value of Checkmarx products and services to our partners and customers. You will report to the VP of portfolio marketing. RESPONSABILITIES Research and articulate market opportunity and competitive landscape. Understand customers journeys/use cases, buyer persona pains and needs Collaborate with product, marketing, and sales organizations to develop a GTM strategy that delivers awareness, pipeline, and revenue goals. Establish the unique value proposition for the platform, with a clear understanding of the target markets and buyer personas. Author compelling, high-quality content, both at a business and a technical level, in a variety of formats including eBooks, white papers, web, social media, and video. Launch products via tight partnership with product management, AR, PR, sales, and alliances teams. Collaborate with cross-functional teams to support integrated marketing campaigns. Development sales enablement materials to arm the sales team with strategies and competitive intelligence that increase sales productivity and pipeline conversion. Collaborate with the demand gen and regional marketing teams to drive a marketing strategy that meets or exceeds pipeline, bookings, and conversion targets. Effectively work at building and executing plans that cross different functional groups, including product, marketing, business development, and sales. REQUIREMENTS 12
years of experience in product marketing and/or product management. Bachelor's degree in Engineering, IT, or Business, or equivalent B2B software experience. Enterprise software experience - worked at B2B technology companies selling into large enterprises, with a multi-product portfolio or a platform. Experience in building, coaching, and leading a team; ability to work across virtual teams and influence others. Knowledge of how cloud, agile development, and security trends are impacting customers. Compelling storyteller and strategic thinker, ability to translate complex technical concepts into compelling messaging for all audiences, including C-level, security teams, DevOps, etc. Experience launching new compelling new products and innovations in the market, and driving their GTM success. Master in messaging and positioning - has launched amazing new products and platforms. Proven track record in crafting sophisticated marketing and sales enablement material. Excellent communication skills, both oral and written, including the ability to present complex material to customers, press, and analysts in a compelling way. Highly motivated, passionate, empathetic, collaborative, and hungry to win! WHAT WE HAVE TO OFFER Competitive salary Medical, dental, vision, 401(K), and additional incentives Culture of community and opportunity to work in a growing organization Room for career growth and professional development Company events Training and educational opportunities
Salary Range:
$200K -- $250K
Minimum Qualification
Brand Marketing & Management, Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications.
unified with DevOps, and seamlessly embedded into the entire CI/CD pipeline, from uncompiled code to runtime testing. Our holistic application security testing (AST) platform sets the new standard for instilling security into modern development. We are looking for a seasoned Product Marketing leader to launch innovative products, solutions, and services to the market and their go-to-market. You will play a pivotal role in Checkmarx's leadership in the AST market; developing marketing plans that demonstrate the value of Checkmarx products and services to our partners and customers. You will report to the VP of portfolio marketing. RESPONSABILITIES Research and articulate market opportunity and competitive landscape. Understand customers journeys/use cases, buyer persona pains and needs Collaborate with product, marketing, and sales organizations to develop a GTM strategy that delivers awareness, pipeline, and revenue goals. Establish the unique value proposition for the platform, with a clear understanding of the target markets and buyer personas. Author compelling, high-quality content, both at a business and a technical level, in a variety of formats including eBooks, white papers, web, social media, and video. Launch products via tight partnership with product management, AR, PR, sales, and alliances teams. Collaborate with cross-functional teams to support integrated marketing campaigns. Development sales enablement materials to arm the sales team with strategies and competitive intelligence that increase sales productivity and pipeline conversion. Collaborate with the demand gen and regional marketing teams to drive a marketing strategy that meets or exceeds pipeline, bookings, and conversion targets. Effectively work at building and executing plans that cross different functional groups, including product, marketing, business development, and sales. REQUIREMENTS 12
years of experience in product marketing and/or product management. Bachelor's degree in Engineering, IT, or Business, or equivalent B2B software experience. Enterprise software experience - worked at B2B technology companies selling into large enterprises, with a multi-product portfolio or a platform. Experience in building, coaching, and leading a team; ability to work across virtual teams and influence others. Knowledge of how cloud, agile development, and security trends are impacting customers. Compelling storyteller and strategic thinker, ability to translate complex technical concepts into compelling messaging for all audiences, including C-level, security teams, DevOps, etc. Experience launching new compelling new products and innovations in the market, and driving their GTM success. Master in messaging and positioning - has launched amazing new products and platforms. Proven track record in crafting sophisticated marketing and sales enablement material. Excellent communication skills, both oral and written, including the ability to present complex material to customers, press, and analysts in a compelling way. Highly motivated, passionate, empathetic, collaborative, and hungry to win! WHAT WE HAVE TO OFFER Competitive salary Medical, dental, vision, 401(K), and additional incentives Culture of community and opportunity to work in a growing organization Room for career growth and professional development Company events Training and educational opportunities
Salary Range:
$200K -- $250K
Minimum Qualification
Brand Marketing & Management, Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications.
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